Aston Villa Logo

Aston Villa Unveil New Logo

Redesigned Crest Reflects Club's Heritage and Modernization

Birmingham, England - December 28, 2022

Aston Villa Football Club, one of the most historic football clubs in England, has unveiled a redesigned logo reflecting the club's rich heritage while embracing the future. The new crest was launched at the end of 2022 and will be featured on the team's kits starting next season.

The redesigned logo incorporates several significant changes, including: - A more prominent depiction of the lion, which has been the club's symbol since its founding in 1874. - A simplified design that removes unnecessary elements and improves visibility. - The addition of a gradient effect to create a more modern and dynamic look. - The incorporation of the club's motto, "Prepared," which represents its determination and fighting spirit.

Aston Villa CEO Christian Purslow stated, "We wanted to create a logo that would both honor our past and propel us into the future. This new crest represents the rich history and tradition of Aston Villa while also aligning with our modern ambitions."